Digital Systems & Custom Applications
StarQuilts247 – Native Craftsmanship Online
A storefront and order system for Billy Werk, an Aaniiih and Siletz star quilt maker in Montana. Customers browse her work and request custom quilts; she runs listings, photos and her order book herself.
Before and after
The situation
The challenge
Billy's quilts sold through word of mouth, phone calls, texts and social media messages. Custom orders arrived with details scattered across all of them, so there was no single place to see who wanted what, in which colors, for which occasion, by when.
Demand often runs ahead of what one person can sew. She had no way to tell people she was booked up, no list of who to contact when she opened again, and no place to show finished pieces with the stories behind them.
Supported outcomes
Results and project impact
Custom order requests now arrive in one place with the details needed to quote them, and Billy can see each order's status in her admin area.
When she's booked up, the site says so and collects a waitlist instead of sending people to her messages.
Her Google Business Profile was viewed between 31 and 76 times a month in 2026.
Recommended approachStrategy
Keep the public site simple and put the work behind it. Visitors see her gallery, available pieces, her story, what star quilts mean, and a custom order form. Billy gets a private admin area where she posts pieces, tracks each order, and sets her order book to open, waitlist or closed.
The custom order form asks for what she needs to quote a quilt: occasion, event date, size, colors, a reference piece and notes on meaning. When her book is full, the site switches to a waitlist signup instead of turning people away.
How the work movedDelivery process
I took over management of Billy's Google Business Profile in September 2025 and moved her DNS onto Cloudflare that December.
In January 2026 I rebuilt the site on Next.js and added the database and admin area for orders, items, announcements and the gallery. In February I moved the domain from Squarespace to Cloudflare Registrar, set up her business email, rewrote the content for search, and finished the mobile and accessibility pass.
In October 2026 I added gallery pieces with stories, the order book status and waitlist, a star quilt meaning page, content from Billy's own bio, and a new maroon design built around star quilt motifs.
After launchCurrent status and ongoing support
I manage the domain, DNS, business email and Google Business Profile, and handle site updates when she needs them.
Context
Client or organization background
Billy Werk, Eagle Feather Woman, is an Aaniiih (Gros Ventre) and Siletz star quilt maker in Montana. She comes from a long line of star quilt makers, including her mother, aunt and grandmother, and is passing the craft on to her daughters.
Her quilts are made for graduations, honorings, memorials, namings, weddings, new babies and giveaways. Each one is pieced and quilted by her, one at a time, and shipped nationwide.
Success criteria
Project goals
- One place for custom order requests, with the details captured up front
- Tell visitors whether orders are open, waitlisted or closed
- Collect a waitlist for when the order book reopens
- Let Billy post pieces and photos from her phone without calling me
- Fast on phones and rural connections
- Own the domain and a professional email address
InnoNative responsibilities
Scope and services delivered
- Website Design & Build
- Custom Order System
- Admin Dashboard
- Domain & DNS Migration
- Business Email Setup
- Google Business Profile
- SEO & Accessibility
Implementation
Technical solution
Next.js (App Router) with TypeScript, Tailwind CSS and shadcn/ui, hosted on Vercel. Supabase provides the database, admin sign-in and photo storage, so the public pages show live content without a redeploy.
Each gallery piece has multiple photos, a story, occasion, size and status, and its own page with a "Request one like this" button that pre-fills the custom order form.
The admin piece form is built for a phone: it converts iPhone HEIC photos and compresses them to WebP before upload, so large camera photos don't slow the site.
Custom order submissions are saved to the database and emailed to Billy through Resend from the starquilts247.com domain. A site-wide setting controls the order book status, lead time and next-opening date shown across the site.
Search basics are built in: structured data for the business and pieces, a full sitemap and canonical URLs.
Capabilities
Key features
- Gallery pieces with multiple photos and stories
- Per-piece pages with "Request one like this"
- Order book status: open, waitlist or closed
- Waitlist signup with admin copy-all
- Custom order form with occasion, event date, size and reference piece
- Mobile admin uploads with HEIC conversion and WebP compression
- Star quilt meaning and care page
- Scheduled site-wide announcements
Connected systems
Integrations
- Supabase
- Resend
- Google Workspace
- Cloudflare DNS
- Vercel Analytics
- Google Business Profile
Handoff
Launch deliverables
- Public site: home, gallery, pieces, about, star quilt meaning, custom order, contact
- Admin area for pieces, items, orders, waitlist and announcements
- Domain moved from Squarespace to Cloudflare
- billy@starquilts247.com business email
- Google Business Profile
Visual details
Project gallery
Selected screens and project materials. Open any image for a larger view.
Billy "Eagle Feather Woman" Werk about section Contact section dark mode Some of the finished work over the years. Screenshot of custom order form
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