A culturally grounded web showcase for traditional Native star quilts, ribbon wear, and custom orders — built to highlight talent, preserve legacy, and support overwhelming demand.
StarQuilts247 is the online home of Native artist and seamstress Billy Werk, who has been crafting beautiful star quilts, ribbon skirts, and custom wearable art for years from our home on the Fort Belknap Indian Reservation. Her work is full of meaning — sewn with skill, tradition, and love — and is well-known across Montana and beyond.
When she asked me to help share her work online, I saw it as more than a family project — it was a way to preserve and elevate Native creativity with the same care and quality she puts into every quilt.
A visual-first website that lets the work shine
I designed a clean, elegant gallery-driven layout that highlights her core offerings:
Each category includes curated photos to give buyers a true sense of craftsmanship. The site features a simple homepage, About page, and direct contact form — all mobile-optimized and fast-loading.
Built for reach and growth
The site was developed using Next.js and deployed to Vercel on a Hobby plan. This made it possible to launch fast, with zero hosting costs, and the ability to scale later if needed. We also optimized for mobile performance, since a large part of her audience was visiting from rural or remote areas.
We launched the site quietly, but the impact was immediate.
In just a few weeks, Billy started receiving so many orders and inquiries — by phone, email, and messages — that she was fully booked until the following year. The demand was more than expected, and eventually, she asked me to temporarily take the site offline so she could catch up.
That kind of response shows what a professional online presence can do when it matches the quality of the work behind it.
This site wasn’t just about business — it was about visibility, culture, and supporting a Native artist through the power of digital tools. Star quilts are more than products — they’re meaningful gifts, deeply connected to tradition, family, and ceremony. Giving them a proper platform online meant helping those stories reach further.
As a Native-owned design and development studio, Innonative Solutions specializes in bringing these types of visions to life — with modern tools, cultural care, and real results.
We're planning to bring the site back up when things settle down — possibly with a mailing list, limited product drops, or a "pre-order" model to help manage demand while keeping that personal touch.
Until then, this remains one of my proudest projects — a family collaboration that reached far beyond what either of us expected.
